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CHILLIWACK ON NEW MOLSON PACKAGING

January 10, 2019 – Chilliwack: Ahead of us is a transformative year, filled with opportunity and milestones to be shared with the Fraser Valley and larger BC community. A very formal (and exciting) marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans (bottles to follow in March) – Chilliwack is seen alongside Toronto, Montréal, Moncton, and St. John’s in our list of Molson Coors breweries (photos below). How amazing it is that a seemingly ‘small’ detail can carry so much significance, as though we’ve put in print every micro-moment that has led, and will lead, us to the opening of our new brewing home. We would like to take this moment to thank you for your continued partnership and hope you will allow yourself a moment to celebrate this milestone and what it represents for all of us.

About the new packaging: The new Molson Canadian packaging is part and parcel of a change in visual identity for the namesake brand. Inspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo seen above. Every element of the new look, upcoming campaign, and programming pays tribute to Molson’s proudly Canadian roots, marking the beginning of a new chapter in living our legacy.

 

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