By Kevin Gemmell

As we look forward to saying farewell to the recessive economy in 2012, there are some new and VERY interesting stats about the purchasing habits of Males within the family Unit.

89.5 The Hawk is privileged to work with The Lund Consultants – a professional Broadcast Management consulting team headed up by John Lund based in San Francisco, CA. The Lund Group provides insight and ideas to help 89.5 The Hawk grow our client base. The basic framework to that: Grow our clients business and our business will grow with it.

John sent me some new and EXCITING information that I thought every business in Chilliwack should know about. Here is what John had to say:

"For the past few years, “working moms” were the hot target for marketing. We learned that working moms were big users of online resources and social media, that they used the web to simplify and ease their routines. 2012 may go down as the year of the “dad” who is doing more grocery shopping, taking care of kids, and fixing meals. 41% of men now help or do meal preparation.

"Major retailers are already fine-tuning their messages to avoid the “hapless male” image in advertising. You will also notice some stores moving men’s grooming products from low shelves to eye level to improve sales numbers. What formats super-serve men? Sports, Rock, and Classics Rock."

89.5 The Hawk – as Chilliwack’s Rock Station boasts THE Single BEST audience of Males (mixed with a healthy amount of Females) aged 25-54 years old. Our audience boasts the highest average household income vs the other Radio Media Outlets in Chilliwack. Our male audience fits into the Trades and OMP category – the decision makers and high income earners that feed the household.

As I have noted in my past article – Men Make Decisions… GO GET ‘EM! – Males are the decision makers that will bring your business back from the recession doldrums that started in 2009.

Contact your 89.5 The Hawk Marketing representative by emailing sales@895thehawk.com.